Who I Am + What I Do
In the third grade, I won a local author's Halloween creative story contest. Writers were instructed to finish the ending of the author's piece, with the winning entry published in the town newspaper. I had earned my first official byline. That event shaped my perspective on tasks driving my professional life today; for example, how one prompt can spark hundreds of unique ideas and versions of creativity.
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Using my strong writing background (which has evolved since the third grade), I use my storytelling skills daily, specializing in creating compelling and engaging content across paid, earned, shared and owned media. My passions are in the athletics space with a special emphasis on women's sports and supporting sport for development programs.
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While in school and since graduating from Syracuse University, I've worked with professional and collegiate athletes, small businesses, multinational corporations and nonprofits to grow their brands, share their ideas and develop relationships with their unique stakeholders. My current gig is as an Associate Paid Digital Marketing Specialist with Digital Hyve, a marketing agency servicing clients from over ten unique industries.
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When I'm not bringing clients measurable results, I enjoy running and biking on the Erie Canal, reading Reese Witherspoon's latest recs, and hosting weekly trivia at local restaurants.


Experience
Associate Paid Digital Marketing Specialist; Digital Hyve
Rochester, NY | June 2022 – Present
• Oversee a portfolio of clients in the athletics, health, automotive and higher education industries, executing digital strategy and paid ads on Google, Facebook, Instagram & Twitter; Produce analytics reports on KPIs monthly
• Helped achieve over 20% organic growth for a client; Promoted within first five months of employment
• Use a CRM to manage budgets of over $2 million annually
Secondary Sports Information Director; Syracuse University Athletic Communications
Syracuse, NY | May 2019 – May 2022
• Secondary SID for Syracuse women's soccer for two seasons, assisting with women's ice hockey and men's basketball
• Facilitated interviews and produced brand deliverables for the broadcast team, coaches and local media members
•Utilized Adobe Photoshop & InDesign to write and create gameday graphics, game notes and feature stories
Public Relations and Communications Intern; The Montag Group
New York, NY | June 2021 – January 2022
• Advised brand partnership opportunities & social media strategy for clients at the 2020 Tokyo Olympics such as Julie Foudy, Tara Lipinski & Kathryn Tappen, increasing growth and engagement for all three by 15% on social media
• Compiled media lists and researched prospective talent. Conducted calls with clients for branded and sponsored content ideas
• Designed and copywrote for the Speakers division newsletter, researching future newsletter ideas & speaking opportunities
• Presented a philanthropy plan to support the company's effort to uplift the NYC community, partnering with Project Sunshine
Communications and Marketing Intern; Champions for Philanthropy
Remote | January 2021 – May 2021
• Event management for professional athlete clients, including spearheading a Student Sport Philanthropy Symposium with over 100 attendees and 10 panelists of former and current athletes, community relations specialists, foundation executives and more
• Worked with athlete clients to design social media content & write marketing materials using InDesign for their not-for-profits
• Contributed to marketing and social campaigns such as the Champions 10k Pledge, a Chatting with Champions event and the CFP Youth Empowerment Panel to inspire professional, collegiate and youth athletes to make an impact in their local community
Freelance Writing & Design Services
Remote | March 2020 – Present
• Helping clients get results; conduct strategy meetings, design branding systems and write articles and blog posts
• Work used and published by Yahoo Sports, Wendell Carter Jr., Charlie Ward, Hobart Men's Basketball, VIP Fit Club, The Willow Street Foundation, Discover Windsor Hills, Burns Matteson Capital Management & more
• Specializing in work in sports, not-for-profits and community relations
Education
S.I. Newhouse School of Public Communications; Syracuse University
B. S. Public Relations | Minors in Business and Psychology | 3.93 GPA | May 2022
Kappa Tau Alpha Honor Society; David Rubin First Amendment Prize Recipient; Public Relations Public Service Award Recipient
Skills
• Google Ads Certified; HubSpot Content Marketing Certified; Spin Sucks PESO Model Certified
• APA, MLA, and Associated Press writing styles; Cision and Sprout Social
• Adobe Illustrator, InDesign, Photoshop, Premiere; Microsoft Excel, Word, PowerPoint
• Instagram, Facebook, Twitter & TikTok Ads and Organic Content; Salesforce, Hootsuite, Canva, TweetDeck